Auto Repair Website Design

Otego Tire & Auto

Auto Repair & Maintenance Shop | Otego, NY

Otego Tire & Auto is a small mom-n-pop auto repair shop serving the community near Oneonta NY for nearly two (2) decades. In 2018, one of the long-term employees of the shop, Gene, purchased the entire business from the original owner who was retiring.

View Before & After  |  Visit The OTA Website

Auto Repair Website Design, Hosting & Maintenance, and SEO

Big Time Websites, Small Town Trust

Custom Auto Repair Website Design & SEO

Client Objectives

What Did Otego Tire & Auto Come To Me For Help With?

Modernize the overall website design for a more professional look and presentation

Improve the site architecture, layout, and navigation for a stronger customer experience

Drive lead-generation through a conversion-focused design and easy-to-use calls-to-action

Ensure the site is fully responsive and mobile-friendly utilizing a strong CMS for easey management and updates

Boost search visibility and targeted traffic by utilizing a strong on-site search engine optimization approach

Provide ongoing website hosting, regular maintenance, and search engine optimization support / services

Key Website Features

Some Of The Key Features & Benefits Built Into The New Otego Tire & Auto Website – And How They Benefit OTA Going Forward

Website Design

Complete Custom Website Design With Wordpress & Divi

Hosting & Care

Monthly Security, Optimization, and Performance Monitoring

Local SEO & Content

Increase Google Search Rankings & Traffic

Custom Responsive Design – a “responsive” website is scalable and looks great on any device (from a desktop PC down to a mobile phone) so that no matter how OTA’s customers find their website, it always looks great and shows off their best side

Content Management System – the new OTA website is built on WordPress (which powers nearly 40% of all websites on the internet) and the premium Divi Theme – together they provide a powerful platform for securing data, and an easy-to-use front-end editor for all pages and content

Premium Hosting, Security, & Maintenance – as part of my monthly website care package the OTA website is kept up-to-date, safe and secure from cyber attack, and running like a well-maintained machine – freeing the team at OTA from having to worry about their website or spend their time fiddling with servers and settings

Gene Brown

Owner, Otego Tire & Auto

“The other day one of our suppliers stopped into the garage for their monthly visit and told us we had the best website of any of the garages that they work with. That really made our day because you always like to hear when your investment is actually working.”

Special Pages & Sections

A Look Inside Some Of The Customized Sections Otego Tire & Auto Requested

Local Service Page

Local service pages are the critical link in both the SEO and customer lead capture processes at work on the OTA website – targeting specific local keywords for services and locations in their service area help pull in new customers searching online.

Online Job Application

Otego Tire & Auto wanted a secure and fool-proof online job application form that would speed up the process of handling job applications and securely pass along the applicant information to the Office Manager as well as store it securely in the database.

Financing Monthly Payment Calculator

Otego Tire & Auto has a great deal with an auto repair financing company that offers 6 months interest free to pay off financed repairs and purchases for their vehicles. In order to help visitors and customers better understand their financing options and the potential monthly payments, I built a calculator for the financing page on the website where a customer can enter the total amount of their repair bill, the number of months they want to pay it off in, and it will calculate their monthly payments to reach that payoff goal.

Auto Repair SEO Rankings

Let’s Take A Look At Some Of The Targeted SEO Rankings Driving Customers To OTA Today

Small Business SEO NY

#1 & #2

“Tractor Tires Oneonta NY”

Small Business SEO NY


“Truck Tires Oneonta NY”

Small Business SEO NY


“General Tires Oneonta NY”

Auto Shop SEO Results

2020-vs-2019: A Look At The Key Search Rank Metrics From Google Analytics & Search Console


Increase in total visitors to the website


Increase in first-time visitors to the website


Increase in organic (search) traffic to the website


Increase in total clicks from Google searches


Improvement in average result position in Google searches


Increase in average click-through-rate from Google searches

Big Time Websites, Small Town Trust

Auto Repair Website Design | Oneonta NY Website Design

Time To Get Your New Website

It’s Time To Take The Next Step On The Road To A Better, More Profitable Website For Your Business…Start With A Quote Below