Massage Website Design

Massage Therapist Gets 229% Jump In Google Search Traffic To Website In 2020 vs 2019

In-Home Massage Therapy
Oneonta, NY

Massage Website Design - SEO For Massage Therapist

Comparing 2020 vs 2019, Alicia Has Seen A 67% Increase In Total Website Visitors And A 229% Increase In Organic Search Engine Traffic To Their Website

About The Client

massage therapy service provider in Oneonta NY and the surrounding area of central New York. 607HomeMassage is sole-proprietorship run by licensed massage therapist Alicia Hurlbut. Alicia was looking for a complete rebrand and website redesign that highlighted the professionalism and serenity that are at the core of her business. Alicia also wanted a long-term relationship with website hosting & care as well as on-going search engine optimization.

Alicia’s Objectives

What Did Alicia Come To Me For Help With?


Modernize the overall website design for a more professional look and presentation


Improve the site architecture, layout, and navigation for a stronger customer experience


Drive lead-generation through a conversion-focused design and easy-to-use calls-to-action


Boost search visibility and targeted traffic by utilizing a strong on-site search engine optimization approach


Ensure the site is fully responsive and mobile-friendly utilizing a strong CMS for easey management and updates


Provide ongoing website hosting, regular maintenance, and search engine optimization support / services

Alicia Hurlbut

Owner, Licensed Massage Therapist

The website is absolutely amazing! It looks great. It loads really fast on my cell phone. We are just starting to do ongoing SEO each month now to generate even more new clients! I can’t say enough good things about the experience.

Massage Website Design Before & After

Let’s Take A Look At Alicia’s Website Before And After – Then Dig In A Little Deeper

Massage Therapist Website Design

Brand New Website

Massage Website Design Features

So Much Of A Website’s Success Is “Above-The-Fold” – That Space On Screen Without Scrolling – See How I Worked With Alicia To Maximize Her Above-The-Fold Magic

IT Company Website Design - SEO For IT Companies

Powerful Lead Capture – Lead capture forms and calls-to-action are placed prominently and often throughout the website to help encourage various methods for potential clients to get in touch with Xorca

Contact Information – Alicia’s location as well as all of her contact information is available at the very top of the site to drive calls and bookings from visitors

Powerful Hero Section – Alicia delivers an incredible spa-level experience and the website’s hero section just exudes the relaxation and serenity that drives her business, plus the powerful headlines are great for human readers and serach engines

Up Front Benefits – Alicia was adamant that people understand the benefits of a professional massage so I wanted to feature them high on the homepage to really drive her points home

Powerful Booking System – Alicia wanted a simple way to allow clients to book directly online but not over-extend her calendar – the Bookly plugin for WordPress was the perfect fit for her needs

Massage SEO Traffic Boom

2020-vs-2019: A Look At The Key Search Rank Metrics From Google Analytics & Search Console


Year-Over-Year increase in total visitors coming to Alicia’s website


Year-Over-Year increase in first-time visitors coming to Alicia’s website


Year-Over-Year increase in organic (search) traffic coming to Alicia’s website


Year-Over-Year increase in clicks to Alicia’s website from Google search results


Year-Over-Year increase in average ranking position in Google search results


Year-Over-Year increase in percentage of users who click to Alicia’s website from search

SEO For Massage Therapist Success

Massage Is A Tough SEO Niche To Break A New Website Into Because Of The Huge Number Of Massage Therapists In Most Areas – But There Are Always Places To Get Your Foot In The Door

IT Company Website Design - Website Design For IT Company

Keyword: In Home Massage Oneonta NY
Ranking: #1 & #2

IT Company Web Design - Web Design For IT Company

Keyword: Geriatric Massage Oneonta NY
Ranking: #1

SEO For IT Company - IT Company Website Design

Keyword: Prenatal Massage Oneonta NY
Ranking: #2 & #3

Need Some More Proof?

Take A Look At Some More Case Studies To See More Great Results That The Businesses I Help Are Seeing Right Now

Time To Get Your New Website

It's Time To Take The Next Step On The Road To A Better, More Profitable Website For Your Business...Start With A Quote Below

What to do now...

What to expect after...

Automatic Follow Up - as soon as you fill out the quote request form, you will get an automated (yes, bad word) email from me that let's you know I will be reaching personally (not automated) within the next 24 hours to setup our initial call

Personal Follow Up - within 24 hours (during the work week) I will personally reach out by email and set up a time for us to talk on the phone (won't take more than 30 minutes of your time) so that I can get a real feel for your business, your style, and the website that you are looking for

Initial Discovery Call (30 mins) - When we speak on the phone (or Zoom for some face-to-face time) we will talk about your business, your customers, your competitors, and your website and figure out exactly what you are looking for in a new website

Your Quote - I will put together a quote for the new website and everything that we discussed and get it over to you by email - I will include a video of me explaining the quote, what's in it, and why it's there (or we can go over it on another Zoom call together if you prefer)

Your New Website - Once you approve the quote, we get down to work and start building you the website that you have always wanted and online customer-generating platform your business needs

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